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Tuesday, January 24, 2012

3 Tips on Pricing Your Product or Service

By Lenora Key


It takes a lot of work to create a great quality product and get your marketing strategy right, but those things are equally dependent on the right product pricing. If you are able to price the product in such a way that it helps your customers and at the same time gives you the best returns, there's nothing like it. In this article we'll discuss ways to set your product pricing correctly.

Take the time to check whether your product offers more value than your competitors are offering. If yours represents the better value, you can raise your price confidently. But this step only works if you understand exactly how your product differs from that of your competition. Are there more features offered in your product? Larger number of benefits? Higher quality of information? Is your product more beneficial to your target audience? Answering these questions will give you a clear idea as to what you can expect to charge from your customers and if the price will be justified.

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Always be aware about new competitors coming in. The Internet is rife with marketers seeking to cash in on lucrative niches. Your own sales could suffer if you don't keep track of new products being launched in competition to yours. This is easy to do by setting up a Google Alert or even by subscribing to mailing lists or blogs of your competitors to give you a clearer idea what they're offering. Competition is healthy in any industry, but be sure you keep improving your own offer to stay ahead of them.

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Your customers should be happy at all costs. Happy customers are those prospects who don't mind paying a bit more for an excellent product, great service and good value. You can continue to keep the satisfaction levels up by offering even more service, support and value once they join your list. You will begin receiving repeat sales from those people as they start to develop trust in your service and your products. If you stick to just this strategy alone, you'll see consistent growth in your business for the long term.

In conclusion, this article should highlight how your price can be affected and even determined based on what your competitors are doing. Always stay focused on what your competitors are doing and what they offer. Your main goal needs to be receiving great returns for your price by offering great value. You have the freedom to amend your price when you need to. You can continually enhance and develop your product to offer even more value, which allows you to keep charging your customers for the better quality. Revising your price occasionally is a good idea, but only if you're offering the added value that goes with it.




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